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South Side Bee Branch School District

Learning Together, Growing Together

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Branding Guide

Why is Brand Important?

When a brand maintains consistency in its messaging, visual identity, and tone, it becomes easily recognizable. This allows audiences to form clear associations with the brand’s values and offerings. For organizations such as school districts, consistent communication—through websites and newsletters—reinforces the district’s mission, culture, and commitment to excellence.

How to Use the Brand Guide

Our district has established brand guidelines to ensure consistency. Please refer to these guidelines when creating print or online marketing materials so we can build a stronger, more consistent brand presence together.

Colors

These are our approved brand colors. Please do not deviate from this color palette.
 

 

Solid background in a vibrant shade of blue. #0c54a4

Dark Blue

  • Primary
  • Pairs with white text (#FFFFFF)
  • Also called South Side Blue

 

A plain, light gray background fills the frame. #dedfe0

Light Grayish Blue

  • Accent
  • Pairs with black text (#000000)

A dark blue background with a subtle, textured pattern. #061a40

Very Dark Blue

  • Secondary
  • Pairs with white text (#FFFFFF)

 

Solid background in a vibrant shade of blue. #006daa

Medium Blue

  • Accent
  • Pairs with white text (#FFFFFF)

A solid light blue background. #b9d6f2

Very Soft Blue

  • Accent
  • Pairs with black text (#000000)

 

background image of black #000000

Black

  • Accent
  • Pairs with white text (#FFFFFF)

Fonts

These are the main fonts used within our brand assets. 

However, clubs, organizations, or athletics may use variations of the fonts listed below. 

 

 

NCAA Arkansas Razorback 2014

The word 'HORNETS' in bold, black letters on a white background.

Norwester

The words 'SOUTH SIDE BEE BRANCH' are displayed in bold, black text.

Shine Moore

The word 'HORNETS' is displayed in bold, black letters.

Logos

The below logos and mascots are approved for reproduction and use.

 

 

Primary Logo:

Full Color Hornet

A stylized blue and black hornet mascot with outstretched wings.

Secondary Logo:

Blue & White Hornet

A blue and white cartoon image of a smiling bee with outstretched wings.

Secondary Logo:

Blue Outline Hornet

A blue and white cartoon hornet mascot with a determined expression.

Choosing the right file format for each logo is essential. When requesting a logo file, consider whether it will be used for digital display or print. To request a logo file, please email ksmith@southsidebb.org

Thank you for retaining our brand identity!